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Product work

Case studies, concepts, and the motion behind them.

  1. Three phones, angled: the decision record tracing one agent purchase step by step, the bank app's agent feed over a ₹24,850 balance, and the “What went wrong?” sheet offering plain symptoms instead of dispute categories.
    Self-initiated concept2026

    Rewind: Undo for agent payments

    AI agents can make payments on our behalf, but what happens when they buy the wrong thing? Rewind gives people a way to see what happened, question the decision, and raise a dispute.

      ConceptConcept0 → 10 → 1FintechFintechB2B2CB2B2C
    Read case study
  2. Three screens of the shipped AI Studio: Manage Koins with its transaction list, the AI Studio home with a 500 Koins balance over Product Studio, PosterX AI, Marketing Studio and Travel Studio, and the Buy AI Koins sheet with its three packs.
    Poster Maker · Kaagaz2025

    Rebuilding Poster Maker’s dead tab into an AI Studio people pay for.

    Redesigned Poster Maker’s AI experience around a central Studio, introduced unified Koins pricing, and created a scalable structure for future AI tools.

    One unified Koins system across AI tools

      AI product designAIMonetisationPricingAndroid appAndroid
    Read case study
  3. The poster-first feed — the fastest way to post, and the habit the work had to protect.
    The video feed behind the Video switch, where engagement was higher.
    Audio added straight from the poster's own action row, with no new flow.
    One track applied by default, with a single Change control.
    The inbuilt music library, with categories and per-track previews.
    A poster carrying both audio layers: My Message and background music.
    My Message, defaulting to text-to-audio with a choice of voices.
    Make Video, with Video Effects as the next step after audio.
    Select Effects: previewable presets and one Apply Preset button.
    Poster Maker · Kaagaz2025

    Gave static posters motion without adding a single step.

    Video performed better but broke the habit, so motion arrived in layers — music first as the low-risk bridge, then one-tap effect presets built as a JSON system engineering could scale.

      Motion systemMotionPhased rolloutPhasedDesign + engineeringEng
    Read case study

Where I’ve worked

Four years of design teams, hackathons and open source.

  1. Feb 2026 – Present

    LotiqlabSelf-employedCurrent

    Builder

    Building Lotiqlab.com.

  2. Feb 2025 – Sep 2026

    KaagazFull-time

    Product DesignerGurugram · Hybrid

  3. 2023 – 2025

    CNCG New DelhiCommunity

    Design Lead

  4. 2024

    Hacknovate 5Community

    Organizer

  5. Sep 2024 – Dec 2024

    Laika AIInternship

    UI/UX DesignerDubai · Remote

    First-time UX for a crypto browser extension, a Telegram bot and a multi-chain DEX — navigation, auth, token selection and the states a failed trade leaves you in.

  6. Sep 2024 – Nov 2024

    GharSetuFreelance

    Founding Product Designer & PMRemote

    Owned a 0→1 real-estate marketplace end to end: the brand, the buyer and seller journeys, and the seller dashboard that held the hardest of it.

  7. Jul 2024 – Sep 2024

    Crework LabsInternship

    Product DesignerBengaluru · Remote

    Designed and shipped the studio's first website, and turned ambiguous client briefs into flows somebody could build.

  8. Jul 2024 – Sep 2024

    BetaCrewInternship

    UI/UX DesignerMumbai · Remote

  9. 2023

    Hack The MountainsCommunity

    Graphic Designer

  10. 2023

    GirlScript Summer of CodeCommunity

    Graphic Designer

  11. 2022 – 2024

    GDSC ABESITCommunity

    Design Lead, then Creative Lead

  12. Jul 2022 – Sep 2023

    EdFoalInternship

    UI/UX DesignerRemote

    A year of products, services and client reviews — where design standards stopped being something I had only read about.

Show 6 moreShow less
  1. 2023 – 2024

    Hack The LeagueCommunity

    Core Team

  2. 2023 – 2024

    5ireHUB DelhiCommunity

    Design Lead

  3. 2023

    GDSC WoW Delhi NCRCommunity

    Core Team

  4. 2022

    SocialCommunity

    Project Mentor

  5. 2021 – 2022

    Devs' StreetCommunity

    Design Team

  6. 2021 – 2022

    Social Winter of CodeCommunity

    Contributor

Motion & interaction

  • App launch, the opening screen of the Poster Maker app.

    App launch

    Splash
  • Mahashivratri, the opening screen of the Poster Maker app.

    Mahashivratri

    Splash
  • Mahashivratri — trident, the opening screen of the Poster Maker app.

    Mahashivratri — trident

    Splash
  • Valentine’s Day, the opening screen of the Poster Maker app.

    Valentine’s Day

    Splash
  • Rose Day, the opening screen of the Poster Maker app.

    Rose Day

    Splash
  • Republic Day, the opening screen of the Poster Maker app.

    Republic Day

    Splash
  • Ram Navami, the opening screen of the Poster Maker app.

    Ram Navami

    Splash
  • Buddha Purnima, the opening screen of the Poster Maker app.

    Buddha Purnima

    Splash
  • App language, the opening screen of the Poster Maker app.

    App language

    App state
  • Content language, the opening screen of the Poster Maker app.

    Content language

    App state
  • Koins, the opening screen of the Poster Maker app.

    Koins

    Walkthrough